Evaluation Draft Question 4

Who would be the audience for your media product?

Jess is an 18 year old girl from Leeds who is in her final year of A Levels where she is studying Media Studies, Psychology and English Literature. She is a typical 'indie scenester' and has a very keen interest in music, particularly that of the indie or indie rock genre; but shes also likes more alternative artists. She is a keen follower of the latest music news and enjoys seeing bands live. This year she is attending Glastonbury and Leeds festivals because she enjoys listening to live music and feels the type of music played at these festivals would appeal to her. She is particularly looking forward to Coldplay headlining Glastonbury as these are one of her favourite, more mainstream, bands. However she is also keen to see mumford and sons as she has followed their progress since 2008 when she discovered them from.   Many of the bands she has on her iPod are fairly unheard of or unsigned that she found several years ago on social networking site MySpace and has continued to follow their progress and support them by seeing them live at venues when she has the opportunity to. Her Ipod is something she always has with her with a library of nearly eight thousand songs. In the rest of her spare time she enjoys spending time with her friends, going out for meals and to bars, as well as her local pub. She uses facebook and twitter and follows many of the artists she listens to on twitter to keep up with their latest news. Although she is interested in fashion, it is not a main priority, but she does take inspiration from particular role models such as Florence and the Machine. She respects their fashion rather than trying to copy it and is not particularly materialistic, sticking to the basic indie fashions such as skinny jeans, and converse trainers. She works part time in a newsagents; meaning she has a lot of access to magazines. She subscribes to NME magazine and occasionally reads Q depending on what features are included. 
Jess is the type of person I feel would fit into my target audience. She is young, sociable and has a keen interest in music that matches my genre. The features in the magazine would suit Jess because they would offer her the chance to see more acts live by giving her details of where to see them and reviews of who's best to see. Because of her keen interest in the artists themselves, the interviews would also be of interest; as well as some of the artists being someone she would aspire to be like.