Audience Profile

Alice is 19 and lives in Manchester. She has taken a gap year after her A-Levels and is working at a small music shop on the outskirts of the town centre. The shop stocks a wide variety of music, in different formats such as Vinyl's, tapes and CD's. She had been going to the shop as a costumer for several years before applying for a job there during her A-Levels. She has a particular interest in bands not widely heard of, yet she also likes the more mainstream artists that fit in to the 'indie' genre. She also has a keen interest in rock and more alternative styles, such as Mumford and Sons and Biffy Clyro. Working in a music shop she prides herself with a wide music knowledge in all genres, but especially the music that veers towards indie rock. She enjoys going to see up and coming bands that advertise in the shop and takes inspiration from their styles. She likes socialising with friends at bars, but is also interested in websites such as facebook and twitter, where she also follows bands she likes, to keep up with the latest news.  She has attended Reading and V festival in the past few years and is going Glastonbury next year. She is keen to make her fashion style reflect her music taste so she shops in high-street shops such as Zara and Urban outfitters, however she often customises these to fit her style and adds in clothes from individual clothes shops she knows that are near where she works. She owns and pair of white allstar converses that she has had for 3 years and wears them most days. They have become a bit worn but she still wears them, preferring them to buying new shoes a lot. She recently convinced her manager to begin stocking music magazines and takes a particular interest in those such as NME and Sentimentalist as these allow her to keep up with new music and the more obscure bands she wants to know more about, yet she can also find out about the more mainstream band she is interested in. She has very often heard of a lot of the bands before they have been signed to a label, but likes that what she considers fantastic music is being recognised by a wider audience and that they are getting the success they deserve. For example, she first heard Arctic monkey's beneath the boardwalk  when she was around 13 and has enjoyed all there music since, whilst their popularity has grown. Although she reads the magazines as she works, she think the price of £3.00 a month is acceptable for costumers, but she would be prepared to pay slightly more if the magazine came out less regularly, but of course featured more. She hopes to go to university in London and to hopefully develop her interest in music. She also has a keen interest in the up and coming music in London as she knows a lot of new bands can be found there.